Data & Analytics Engineer
Peter Pleško
I help businesses make better decisions through data and improve their marketing effectiveness. From building data pipelines and analytics platforms to optimizing ad performance, I turn numbers into clarity.
Data Engineering
Reliable data pipelines built with dbt, Dagster, BigQuery, and Airbyte — so your data flows from source to warehouse without manual work or guesswork.
Analytics & Reporting
From warehouse modelling to dashboards and self-serve reporting — giving your team clear visibility into what's working and what needs attention.
Marketing Optimization
Connecting marketing data to business outcomes — so you understand true performance across channels and invest where it actually matters.
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About me
Background
Starting in online marketing and PPC back in 2011, the journey led through advertising consulting and performance marketing analysis. That path built a rare combination of marketing know-how, analytical thinking, and data engineering skills — now put to work helping companies make the right decisions and streamline their online marketing.
What I do
Data pipelines and analytics platforms — built with dbt, BigQuery, Dagster, and Airbyte — that give businesses clear visibility into what's working and what isn't. From warehouse modelling to dashboards and reporting, everything is designed to support smarter decisions and more effective marketing.
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Tech Stack
01 Connect
Pull data from advertising platforms, CRMs, and other sources
02 Store
Centralize everything in a fast, scalable data warehouse
03 Transform
Clean, model, and enrich data for analysis
04 Orchestrate
Automate pipelines so data is always fresh
05 Analyze & Visualize
Dashboards, reports, and ad-hoc deep dives
Result
Faster, data-driven decisions — optimized ad spend, smarter product segmentation, and clear performance reporting that turns raw numbers into growth.
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Working History
Data Strategy & Performance Consultant
2025 – Present
Responsible for strategy and growth of advertising accounts to maximize efficiency and achieve set goals. Web and product analytics, preparing data for campaign performance evaluation.
Performance Marketing Analyst
2023 – 2024
Web analytics setup with GA4 and GTM, measurement strategy design and implementation. Optimizing performance marketing campaigns through analysis and strategy. Product analytics including performance evaluation, bidding strategies, and pricing recommendations.
Senior Advertising Consultant
2017 – 2023
Managing and optimizing performance campaigns in Google Ads and Seznam Sklik. Feed management and product advertising. GA4 and GTM setup. Mentoring junior colleagues and leading internal training sessions.
Online Marketing Specialist
2011 – 2015
Designing and building PPC campaigns across search, display, and video. Implementing dynamic remarketing. Campaign audits, optimization, and performance reporting.
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Certifications
Google Analytics Certification
Google · 2023
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What I'm Working On
Evidy
Building a data analytics consultancy helping e-commerce businesses make better decisions with their data.
Visit →Personal Website
Designing and developing this site as a playground for modern web technologies like Astro and Tailwind CSS.
Data Engineering
Deepening expertise in modern data stack tools — dbt, Dagster, and cloud-native data platforms.
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Get in Touch
Office / Contact
EVIDY s.r.o.
Scott.Weber – Port7 (budova E1, 5. patro)
Pod Dráhou 1637/2
170 00 Praha 7 – Holešovice
Peter Pleško
+420 774 483 300
peter@evidy.cz
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